Review: Etude House Hot Style Bubble Hair Coloring - #BR05 Dark Brown

Hello everyone~!
Well, I think some of you guys might already know that I have been dyeing my own hair at home for nearly three years. Actually I have tried to dye my hair at a salon several times, but I still prefer to dye my hair at home because it is way much cheaper LOL. However, I have limited myself to re-dye my hair only twice a year (every six months) to prevent more damage to my hair. And four months ago, I re-dyed my hair using a hair dye product from one of my favorite Korean beauty brands, Etude House - called Hot Style Bubble Hair Coloring.

Description :
This is a shampoo-type bubble hair coloring item that delivers beautiful, evenly colored hair with its non-drip, conditioning formula.

Price :
US $ 9.80

Where to Buy :
Etude House official website

This bubble hair dye product is available in eight different colors :

#BK01 Deep Black
#BR03 Dark Choco Tone Brown
#GR07 Khaki Brown
#RD05 Cherry Brown
#RD06 Wine Red
#OR08 Sweet Orange
#BR05 Dark Brown
#BR08 Natural Brown

I usually pick the lightest brown color for my hair, but lately I got bored with my light brown hair and I decided to go a bit darker, that is why I bought a box of this bubble hair dye in Dark Brown.

On the back of the box, they provide a complete information about this hair dye (description, directions, caution, and ingredients list) in dual languages - English and Korean, which is very useful!

This bubble hair dye comes with a packet of hair colorant (1), a bottle of oxidizing developer (2) with a pump, a small packet of Silky Perfumed Treatment, a pair of plastic gloves, a vinyl gown, and an instruction sheet inside the box.

Directions :

1. Put on the the plastic gown and gloves.
2. Pour in the colorant (1) into the bottle of oxidizing developer (2).
3. Slowly tilt the bottle to mix, and use immediately after mixing.
4. Pump out the hair color foam, apply to dry hair, starting at the roots.
5. Cover hair completely with the foam, and massage it gently. 
6. Leave it on for 20 - 40 minutes.
7. Rinse with lukewarm water, and wash out thoroughly with a shampoo.
8. Apply the Silky Perfumed Treatment as a conditioner.

One box of this bubble hair dye was more than enough to cover my medium thick hair, because the pump bottle produces a huge amount of the foam. And it was super duper easy to apply the foam by myself, even on those hard to reach areas - such as the back of my head.
The consistency of the foam is also perfect, neither too thick nor too runny.. just like a creamier version of regular shampoo. Unfortunately, I could not take any pictures during the process because it was so messy, sorry!

This hair dye has a mild floral scent.. and actually I could still smell the ammonia, but it was not as strong as some of the hair dye products from different brands that I have tried before.
And I left it on for about 40 minutes until the foam got absorbed into my hair.

My hair color turned out to be natural dark brown under the room lighting, which I really love! But unfortunately, it looks lighter and too orange-y under the direct sunlight. And as you guys can see, the color of my upper roots still look darker compared to the rest of my hair, because the last time I dyed my hair was about eight months ago, that is why I have two-toned hair color LOL.

I usually use the cream-type to dye my hair by myself, that is why the results were always uneven. But for this time, I would say the color result is quite even, and much better than my previous hair color.

And this hair dye made my hair a bit dry, but the Silky Perfumed Treatment really helped to make my hair feel soft and smooth, it also smelled really good!

And after a few washes, my dark hair color has faded into a lighter brown. To be honest, I was kinda disappointed because it faded too quickly. But I think the color result (after 2 weeks) looks more similar to the picture on the box's packaging, especially under the direct sunlight.

So, here is how my hair color looks like under the direct sunlight after 2 weeks~
The color looks kinda similar like the picture on the box, right? It also blends really well with my roots and it looks less orange-y. And oh, sorry for the low quality picture, because I took this picture with a phone.

Overall, I was quite satisfied with the result. This bubble hair dye is affordable, and very easy to use at home. Actually, the color you will get depends on the hair color you start out with.. and be sure to apply the foam as much as you can, because the thicker the foam on your hair, the more intense your hair color will be.

Now my black roots are showing up, and since my hair is less damaged, I am planning to repurchase this bubble hair dye and touch up my roots as soon as possible.. but I am confused which color should I pick now, which one would suit me best? Do you guys have any suggestions? Please let me know in the comment section below, Thank you! ^^


By the way, have you ever tried this bubble hair dye before?


Thanks for reading, and have a lovely day~

See ya~